Objective
Define advertising and differentiate it from other forms of marketing communication.
Objective
Identify and explain the economic, social, ethical, and legal issues advertisers must consider.
Objective
Introduce the people and groups who create, produce, and place advertising.
Objective
Highlight the way marketing, demographics, and consumer behavior impact advertising.
Objective
Acquaint the student with how advertisers gather information which helps them create effective advertising and marketing plans.
Objective
To familiarize students with the various facets of producing ads for different media.