Objective
Describe how marketing relates to business functions and its importance to the success of the business.
Objective
Apply the marketing mix to a product or service in order to accomplish goals with the target market.
Objective
Implement a marketing plan using marketing simulations.
Objective
Analyze aspects of a market segment, separate relevant factors of the marketing strategy, and organize the information to support the development of a marketing strategy.
Objective
Summarize the effects of technology and the trends of social media marketing.
Objective
Identify strategies for market research, pricing, creating value, communication of the brand.
Objective
Compare strategies and factors in order to implement ways to create a competitive advantage.