Objective
Understand the history of the Internet and how it is impacting the business world today.
Objective
Develop an understanding of how technology, marketing and sales affect e-Business.
Objective
Learn the difference between the types of e-business models being used including: Business-to-Business, Business-to-Consumer, content sites, portals, various shopping technologies.
Objective
Gain an understanding of basic web site design, navigation and development tools.
Objective
Know the fundamentals of web site technology including hardware platforms, database platforms, and web server platforms.
Objective
Understand the typical web based pitfalls that current companies are experiencing.
Objective
Explain how data-mining is used within the e-Business environment.
Objective
Consider the ethical issues involved in operating an e-Business site.